Rolls-Royce boss Torsten Muller-Ötvös confirmed that customer enquiries, booming and consistent sales in the luxury SUV segment and potential rivals from Range Rover, Bentley and Lamborghinihave kick-started investigations into a Rolls-Royce SUV – but stressed that no decisions had been made as to whether the project would go ahead.
“For me, it is less of a question of whether we should do it – the segment is interesting, growing and stable even in times of economic crisis - as opposed to one of whether it fits with the image and brand of Rolls-Royce,” said Muller-Ötvös.
“What I can say is that we are currently investigating whether Rolls-Royce can carry such a vehicle - but that absolutely nothing is decided.”
Muller-Ötvös declined to put a timescale on when such a project could reach fruition. A Rolls-Royce SUV is under active consideration, Autocar has learned.
Rolls-Royce boss Torsten Muller-Ötvös confirmed that customer enquiries, booming and consistent sales in the luxury SUV segment and potential rivals from Range Rover, Bentley and Lamborghini have kick-started investigations into a Rolls-Royce SUV – but stressed that no decisions had been made as to whether the project would go ahead.
“For me, it is less of a question of whether we should do it – the segment is interesting, growing and stable even in times of economic crisis - as opposed to one of whether it fits with the image and brand of Rolls-Royce,” said Muller-Ötvös.
“What I can say is that we are currently investigating whether Rolls-Royce can carry such a vehicle - but that absolutely nothing is decided.”
Muller-Ötvös declined to put a timescale on when such a project could reach fruition.
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